Post by nadinenadine on Mar 9, 2024 2:15:37 GMT -5
The terms virtual reality and augmented reality are often used synonymously, but they do not mean exactly the same thing. These are solutions increasingly used by users and companies, for which they represent fields with applications in many ways still to be explored and harbingers of opportunities, not only for large companies but also for SMEs . In this article we find out more about virtual reality and augmented reality, analyzing the differences at a conceptual level and the main applications in marketing . Virtual reality and augmented reality: two tools not to be confused What is meant by virtual reality and augmented reality Let's start from the concept of virtual reality or virtual reality (VR) , which is nothing more than a three-dimensional reality that is simulated on a computer level, thanks to the use of software and hardware capable of creating an immersive setting in which users have way of identifying. All the senses are involved: not only sight but also hearing, touch and indirectly even smell. The experience appears quite realistic and allows you to obtain a simulation close to reality: hence the name virtual reality.
Users have the opportunity to feel part of the new environment, thanks to an enjoyment that occurs through the use of special viewers. And augmented reality ? Also known as augmented reality (AR), its main purpose is to increase the perception of the surrounding context through the acquisition of data in digital formats such as videos, texts, images. Their purpose? That of acting on the real environment in which users are involved, in such a way as to modify their perception, increasing it as the etymology suggests. The trait that distinguishes it from virtual reality is the Loan Phone Number List ability to integrate with the surrounding context, with objects already present in reality. Differences and fields of application The concepts of AR and VR were introduced almost simultaneously, that of virtual reality in 1989 and that of augmented reality starting from the nineties, but they are experiencing a parallel development that manages to go hand in hand. Both act within the so-called metaverse, albeit with a different modus operandi. Virtual reality gives the opportunity to obtain a simulation of an environment or a product within the digital space.
It does this by creating worlds in which the customer has the opportunity to experience particular perceptions. Augmented reality improves what already exists, we could say, it interacts directly with environments and objects actually present in reality, enriching them through electronic information and sometimes giving the person the opportunity to interact firsthand. The areas of applications of AR and VR are almost infinite : they concern free time, relaxation and private life. Virtual reality has been adopted above all in digital entertainment, particularly in gaming, but is also proving effective in training, automotive and the medical sector. And augmented reality ? In addition to the same branches of virtual reality, it is appreciated in the mobility sector, in sectors such as beauty, wellness, health and well-being. In reality, the areas of use of both these approaches are undefined and infinite: from in-store experiences, through customer support to online credit products, to give some examples.
Users have the opportunity to feel part of the new environment, thanks to an enjoyment that occurs through the use of special viewers. And augmented reality ? Also known as augmented reality (AR), its main purpose is to increase the perception of the surrounding context through the acquisition of data in digital formats such as videos, texts, images. Their purpose? That of acting on the real environment in which users are involved, in such a way as to modify their perception, increasing it as the etymology suggests. The trait that distinguishes it from virtual reality is the Loan Phone Number List ability to integrate with the surrounding context, with objects already present in reality. Differences and fields of application The concepts of AR and VR were introduced almost simultaneously, that of virtual reality in 1989 and that of augmented reality starting from the nineties, but they are experiencing a parallel development that manages to go hand in hand. Both act within the so-called metaverse, albeit with a different modus operandi. Virtual reality gives the opportunity to obtain a simulation of an environment or a product within the digital space.
It does this by creating worlds in which the customer has the opportunity to experience particular perceptions. Augmented reality improves what already exists, we could say, it interacts directly with environments and objects actually present in reality, enriching them through electronic information and sometimes giving the person the opportunity to interact firsthand. The areas of applications of AR and VR are almost infinite : they concern free time, relaxation and private life. Virtual reality has been adopted above all in digital entertainment, particularly in gaming, but is also proving effective in training, automotive and the medical sector. And augmented reality ? In addition to the same branches of virtual reality, it is appreciated in the mobility sector, in sectors such as beauty, wellness, health and well-being. In reality, the areas of use of both these approaches are undefined and infinite: from in-store experiences, through customer support to online credit products, to give some examples.