Post by amirmukaddas on Mar 12, 2024 4:26:56 GMT -5
What is meant by readability of a text and how much does it (or could it) count for Google as a ranking factor? readability indexes The idea for this article came to me while reading a comment by Salvatore Della Pepa , who developed a plugin for WordPress capable of evaluating the readability indices of the text. What are readability indices? When we talk about readability, we are referring to the English term readability which indicates the fluency of reading with respect to the linguistic structure. A readable text is enjoyed more easily than a convoluted text, such as that of university books to understand each other. Writing well means first and foremost being "readable", so most university professors basically don't know how to write . Readability indices are criteria developed by groups of linguists, pedagogists and philosophers of language to measure the degree of "readability" of a text. For Italy, one of the most important indices is the GULPease which compared to others has the advantage of using the length of words in letters rather than syllables, simplifying the automatic calculation.
While doing research I found another website called readability-score.com , which is really interesting because it allows you to immediately check the readability of a text (in English) based on predefined indices. It is a system based on two tests which, when compared, indicate the difficulty of reading a passage in English. Flesch reading ease Gunning Fog index It also takes into account the complexity of the terms used as well as the length of words and sentences. He estimates the years of formal study needed to understand a text on first reading. gunnin fog index Coleman Liau Denmark Telegram Number Data index It is basically based on the length of words in characters to mechanically estimate the level of education needed to understand a text. SMOG Acronym for Simple Measure of Gobbledygook, it determines the level of education necessary for understanding, like the two previous indices, but is based on other metrics, specifically on the relationship between the number of syllables and sentences . smog readability Automated readability index (ARI) Finally, the ARI index determines the degree of readability of a text based on the relationship between characters/words and words/sentences.
Automated redability index How to think about these indexes on the SEO side? I recently published an article wondering whether or not it is legitimate to talk about SEO copywriting . I did it because many excellent professionals calmly state that texts have nothing to do with SEO . Well, Salvatore della Pepa himself notes that compared to the plugin developed, the texts with a GULPease index between 45 and 70 seem to obtain a "better positioning" than the others. A similar scenario makes it at least intriguing to talk about text optimization starting from quantitative metrics . If it were possible to demonstrate without a shadow of a doubt that contents written with the "right" ratio between characters/words/phrases are positioned better than those that achieve a lower score on this level, then even "code über alles " type SEOs ” should admit that SEO copywriting not only exists, but can be decisive in many cases.
While doing research I found another website called readability-score.com , which is really interesting because it allows you to immediately check the readability of a text (in English) based on predefined indices. It is a system based on two tests which, when compared, indicate the difficulty of reading a passage in English. Flesch reading ease Gunning Fog index It also takes into account the complexity of the terms used as well as the length of words and sentences. He estimates the years of formal study needed to understand a text on first reading. gunnin fog index Coleman Liau Denmark Telegram Number Data index It is basically based on the length of words in characters to mechanically estimate the level of education needed to understand a text. SMOG Acronym for Simple Measure of Gobbledygook, it determines the level of education necessary for understanding, like the two previous indices, but is based on other metrics, specifically on the relationship between the number of syllables and sentences . smog readability Automated readability index (ARI) Finally, the ARI index determines the degree of readability of a text based on the relationship between characters/words and words/sentences.
Automated redability index How to think about these indexes on the SEO side? I recently published an article wondering whether or not it is legitimate to talk about SEO copywriting . I did it because many excellent professionals calmly state that texts have nothing to do with SEO . Well, Salvatore della Pepa himself notes that compared to the plugin developed, the texts with a GULPease index between 45 and 70 seem to obtain a "better positioning" than the others. A similar scenario makes it at least intriguing to talk about text optimization starting from quantitative metrics . If it were possible to demonstrate without a shadow of a doubt that contents written with the "right" ratio between characters/words/phrases are positioned better than those that achieve a lower score on this level, then even "code über alles " type SEOs ” should admit that SEO copywriting not only exists, but can be decisive in many cases.